Where did they get this huge marketing budget from though? I don't think any other shoe brand has done anything like this in recent times.
They don't appear to respond to emails or messages, list no address but appear to be based in the same town and same facility (and use much of the same design) as Verducci. Talk of custom, large sizes, and mismatched pairs has been erased. Presumably Verducci or their manufacturer got an investor with deep pockets, and the new model is if they spend enough money on pros, pro wannabes will just click the buy button on 2 or 3 pairs with no further enquiry?
Or does shoe sponsorship cost practically nothing, because a lot of teams give riders their choice of footwear?
