A few notes related to topics that were discussed earlier in this thread.
Time has been expanding its sponsorship
, albeit not at the top World Tour level. I've noticed on their Facebook page that they've been posting about teams who are now racing their frames. Matrix Powertag and Guidon Chalettois on the men's side and Stade Rochelais Charente Maritime on the women's side are the ones that immediately show up. It's a start.
Time has also been increasing its use of social media "influencers" or "ambassadors"
. The most recent one that caught my eye was Andy Clark, formerly of Competitive Cyclist and Speedgoat. There are others as well and the Time Facebook page (Now "TimeCycling" as opposed to "Time Sport" if you search for it) has more of their posts on it than in the past. Again, baby steps from their almost complete absence on social media before the sale.
Time is still looking for ambassadors and you can apply to become one at https://bit.ly/3gQT3QM
Time's bigger "relaunch" is due to happen sometime in August
. I thought this would coincide with the Tour de France, but maybe it'll happen after the Olympics?? Completely unsure as to what the relaunch will encompass, but based upon what was said shortly after the sale I would assume it will include at least one new frame. Hopefully there will be new paint offerings that stop covering up almost all of their gorgeous carbon weave work and one or two which are almost bare and highlight it.
Time still needs to improve their corporate webpages
. The new Time Bicycles page is still spartan with information and completely lacks a page to find a dealer in your area. The time-sport.us page still exists (this is for SRAM offerings since timebycycle.com redirects there if you click on the link for pedals on their page), and they do have a dealer locator. But who knows how accurage that is.
Hopefully we'll see and hear more from Time as they get closer to, and especially after, their relaunch in August. They really need to get out and talk to be bigger and more influential news sites like CyclingTips.
What questions would you have for them as the relaunch approaches?