Outside Inc layoffs

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seventyseven
Posts: 37
Joined: Thu Sep 22, 2022 11:49 pm

by seventyseven

Unconfirmed for now, but the word is Outside Inc (owners of Pinkbike, Cyclingtips, Velonews among others) are laying off 12% of their staff today, "mostly roles in content and journalism". Source.

As a cycling enthusiast, this is of course incredibly disappointing. I understand the monetization of online media is incredibly difficult, but quality journalism is even harder to come by. Hopefully everyone affected by this is able to land on their feet.

And in light of this, a few words of appreciation the participants of these forums: you guys make it really fun to stay on the cutting edge of bike tech (even if you have to wade through the odd holy war, not that the moderators don't do a great job also!). And of course also to Starbike for their facilitation. Cheers. :beerchug:

TobinHatesYou
Posts: 10930
Joined: Mon Jul 24, 2017 12:02 pm

by TobinHatesYou

Caley Fretz, Dave Rome among the casualties. CT is certainly headed toward zombie status. I’m sure this is Outside’s brilliant strategy to buy up content publishers and turn them into pure ad platforms, then eventually shuttering them.

CT’s founder, Wade Wallace, seems to be working on a reboot.

by Weenie


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LeDuke
Posts: 1964
Joined: Sun Oct 07, 2012 2:39 am
Location: Front Range, CO

by LeDuke

Iain Treloar just wrote an article which is basically lamenting these layoffs without saying it. I wonder if it will get pulled.

https://cyclingtips.com/2022/11/i-dont- ... out-today/

Image


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blaugrana
Posts: 421
Joined: Wed May 24, 2017 9:49 pm

by blaugrana

It's quite hard to understand the move. In particular, Dave Rome was my favourite bike tech journalist, and his article series on tools were fantastic. Maybe that's just me and no one else read them, or maybe it's simply more profitable to just churn out press releases disguised as "bike reviews". In any case, subscription cancelled on my part.

stoney
Posts: 421
Joined: Wed Jun 08, 2011 11:26 am

by stoney

I can't say I'm sad to see Caley Fretz go.

Orbital
Posts: 389
Joined: Wed Feb 14, 2018 12:52 am
Location: Pitt Meadows, BC

by Orbital

Maybe they’ll find a voice somewhere else. I was shocked when local sports radio made wholesale changes. Then I found all my favorite hosts created podcasts. The content was even better because now they have no one to really answer to or cater to.

XCProMD
Posts: 1077
Joined: Sat Jan 26, 2008 10:25 am
Location: Cantabria

by XCProMD

stoney wrote:I can't say I'm sad to see Caley Fretz go.
Me neither. Having said that, not good news.


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maquisard
Posts: 3288
Joined: Thu May 01, 2008 8:51 pm
Location: France

by maquisard

Why, Caley Fretz drove CyclingTips to what it is today?

He is the biggest loss in my opinion. I subsribed to the VeloClub membership but have cancelled.

I hope Wade Wallace is able to achieve a reboot and Outside becomes insolvent.

misteryellow
Posts: 68
Joined: Sat Jan 02, 2021 4:04 pm

by misteryellow

Not surprising. The ad game has been rough lately with the economy in a recession. They probably grew very fast during covid thinking it would last.
''Just because something is possible, doesn't mean it's a good idea. It will add unnecessary complexity with little, if any, real benefit. Part of the beauty of this sport is the lack of hand holding & arse wiping.'' - ultimobici

Sockman
Posts: 97
Joined: Mon Jun 17, 2019 1:58 pm

by Sockman

stoney wrote:
Wed Nov 16, 2022 12:08 pm
I can't say I'm sad to see Caley Fretz go.
XCProMD wrote:
Wed Nov 16, 2022 4:09 pm
stoney wrote:I can't say I'm sad to see Caley Fretz go.
Me neither. Having said that, not good news.


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Care to elaborate? I for one think he did an awesome job of engaging new audiences, providing interesting content & being a journalist with integrity!

OnTheRivet
Posts: 641
Joined: Sat Jul 24, 2010 9:41 pm

by OnTheRivet

stoney wrote:
Wed Nov 16, 2022 12:08 pm
I can't say I'm sad to see Caley Fretz go.
Same, snarky jackass.

gravity
Posts: 653
Joined: Sat Feb 25, 2012 10:01 am
Location: Kuala Lumpur, Malaysia

by gravity

Well damn i thought i was the only who finds Caley Fretz super annoying! He is the reason i rarely go to CT for anything (used to browse CT more than once a day)

That being said, sad to see ppl lose jobs. I hope he will annoy ppl somewhere else.

CarlosTheJackal
Posts: 44
Joined: Tue Oct 30, 2018 4:56 pm

by CarlosTheJackal

Some more links.

James Huang has just posted https://cyclingtips.com/2022/11/jra-wit ... et-adrift/

Hambini https://youtu.be/l73RUpz_W-c

Outside Inc clearly see the business as not profitable in its current state and decided to wield the axe. It doesn't really matter how good someone is, it's the value they bring to the business.

maquisard
Posts: 3288
Joined: Thu May 01, 2008 8:51 pm
Location: France

by maquisard

If you read Wade Wallace's tweets -CT was profitable before he sold it to Outside. That situation will undoubtedly have been hurt by recent falls in online ad spending but I think the general understanding is that Outside have wrecked a viable business.

Outside's strategy seems to be to buy up all the competition, they had PinkBike, Velonews and CyclingTips and Trailforks. Then they dumb it down, and collect the ad revenue until the titles are no longer viable. Future did exactly the same thing when they acquired cyclingnews.com into their Bikeradar abomination. Cyclingnews.com is now unusable due to the volume of ads.

I hope Wade Wallace, Caley, James, Dane, Dave, Iain and all are able to reboot what was CyclingTips into some other form. I will subscribe.

by Weenie


Visit starbike.com Online Retailer for HighEnd cycling components
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jever98
Posts: 1122
Joined: Wed Feb 18, 2009 12:02 pm
Location: Seattle

by jever98

Sockman wrote:
Thu Nov 17, 2022 7:55 pm
stoney wrote:
Wed Nov 16, 2022 12:08 pm
I can't say I'm sad to see Caley Fretz go.
XCProMD wrote:
Wed Nov 16, 2022 4:09 pm
stoney wrote:I can't say I'm sad to see Caley Fretz go.
Me neither. Having said that, not good news.


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Care to elaborate? I for one think he did an awesome job of engaging new audiences, providing interesting content & being a journalist with integrity!
+1. Under his leadership CT was producing interesting content - James, Dave, Iain in particular. On the nerd alert podcast I found him enjoyable to listen to. But tastes differ, I guess.
----
No longer in the industry

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