Rapha Closes Office, Lays Off Staff

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jayjay
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by jayjay

You should mention "US Office" in the title...

by Weenie


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CR987
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by CR987

Is it important to know that Rapha got rid of a couple of employees?

eins4eins
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Joined: Wed Sep 28, 2016 11:49 am

by eins4eins

if its not interesting for you, don't click on this topic.
I think its worth mentioning, because Rapha is a big - maybe even iconic - brand in cycling and paved the way for all these other cycling fashion brands.

CR987
Posts: 180
Joined: Sun Jan 26, 2020 10:37 am

by CR987

eins4eins wrote:
Fri Apr 26, 2024 10:57 am
if its not interesting for you, don't click on this topic.
I think its worth mentioning, because Rapha is a big - maybe even iconic - brand in cycling and paved the way for all these other cycling fashion brands.
You said it, it's a big company. Do we need to know when they lay off 6 people. Do we need to know when they hire a new admin person!

Lina
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Joined: Sat Sep 01, 2018 9:09 pm

by Lina

eins4eins wrote:
Fri Apr 26, 2024 10:57 am
if its not interesting for you, don't click on this topic.
I think its worth mentioning, because Rapha is a big - maybe even iconic - brand in cycling and paved the way for all these other cycling fashion brands.
They laid off half a dozen people in US. The title is such clickbait especially with how the cycling market is doing right now.

eins4eins
Posts: 812
Joined: Wed Sep 28, 2016 11:49 am

by eins4eins

Lina wrote:
Fri Apr 26, 2024 11:49 pm
eins4eins wrote:
Fri Apr 26, 2024 10:57 am
if its not interesting for you, don't click on this topic.
I think its worth mentioning, because Rapha is a big - maybe even iconic - brand in cycling and paved the way for all these other cycling fashion brands.
They laid off half a dozen people in US. The title is such clickbait especially with how the cycling market is doing right now.
The lay off is just another part of the picture. They've been writing red numbers year after year and the time between sales is getting shorter and shorter. Closing an office is just another sign of the difficulties they're in.

CR987
Posts: 180
Joined: Sun Jan 26, 2020 10:37 am

by CR987

How can you possibly lose money when you sell $1 clothing for $150

garbageman
Posts: 251
Joined: Thu Nov 19, 2020 6:08 am

by garbageman

CR987 wrote:
Mon Apr 29, 2024 8:58 pm
How can you possibly lose money when you sell $1 clothing for $150
sponsor a World Tour team.

Spaetzle
Posts: 112
Joined: Mon Dec 16, 2013 9:14 pm

by Spaetzle

Rapha sells bibs to customer
Bibs have minor error
Customers makes warranty claim
Rapha returns money
Customer keeps bibs

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howaboutme
Posts: 55
Joined: Mon Mar 11, 2024 6:01 pm
Location: Northern VA

by howaboutme

CR987 wrote:
Mon Apr 29, 2024 8:58 pm
How can you possibly lose money when you sell $1 clothing for $150
Not enough people buying it for $150 because we know it's a $1 item? These are essentially Birthday/Christmas items someone buys for you, not the "my bib just ripped, I need to replace it" items, at least not for me.

AJS914
Posts: 5498
Joined: Tue Jan 28, 2014 6:52 pm

by AJS914

Why nobody is buying Rapha. Musette: $60, Vest: $175

Image

smartyiak
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Joined: Fri Jul 29, 2011 5:20 pm

by smartyiak

I always wonder how some companies survive and some don't when they follow Rapha's model (I'm sure there's a name for it, but I have no idea): offer a new product at MSRP...as the season goes on (20% OFF)...then 30% off...then season ending sale ~ 50% off. And often you can find a discount or Strava code.

I own some Rapha stuff...and some of it I love (sunglasses, winter bibs) and most of it I like...above average. But I've never bought any Rapha gear for even close to MSRP...or even regular sale....of all the Rapha stuff I own, I've never bought anything for less that 50% off.

I imagine some people are "influencers" who snap up stuff as soon as it's released...and everyone else is like me: I'll just wait until you discount it enough to make me think it's worth it

RDY
Posts: 2587
Joined: Thu Jul 30, 2020 10:31 pm

by RDY

I can't think of a single person I know even tangientially who's bought anything Rapha in the last 3 years who's under 50 - and most of the people still buying seem to be well north of 60. It was always a bit like that, but it's seen as such an old man's brand now that it's really hurting them even with old men. That and the pricing. Younger posers have all moved on to MAAP, PNS, Le Col etc.

by Weenie


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AJS914
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Joined: Tue Jan 28, 2014 6:52 pm

by AJS914

smartyiak wrote:
Tue Apr 30, 2024 4:04 pm
But I've never bought any Rapha gear for even close to MSRP...or even regular sale....of all the Rapha stuff I own, I've never bought anything for less that 50% off.
That describes all of my cycling clothing. :-) Buy bib shorts in the winter and tights/knickers in the summer at half off....

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