madcow wrote:The real money in a bike shop is made on the guy that walks in and buys the $400 MTB, helmet, gloves etc.... That's the lifeblood of almost all shops, and it's what keeps the shops alive.
If you really look at what goes into these bikes, there's not really much to be made on them. As items get more expensive, the margins get smaller. The higher end customers usually expect some discounting, as well they demand a lot of time and attention, so in the end, selling just a few inexpensive bikes quickly and easily can produce more revenue for a shop than an expensive project bike. I think in some cases, I can spend as much as 100 hours meeting with the customer, calling vendors, sourcing parts, handling importing, painting, coating, building, fitting etc... So the sale may be high, but the actual profit is incredibly low. And honestly, I don't do the really high end bikes to make money(that's what the standard bikes are for) I do it from a passion to make something special. And to make someone a bike that they can like as much as I like my own bikes.
Man.........I'll snap to that in a heartbeat. Margins are already thin in the bike industry as it is. High end parts are
way low margin. They are mostly sold as an image thing rather tha a profit thing. You would all be hughly surprised at the margin on SRMs................its almost not worth the trouble to sell them; you can make more selling a $2800 Trek with Ultegra than selling a SRM dura ace/fsa.
The wrench is the wrong guy to ask for sure.............They (typically) do not see margins, pre season discounts, payment terms and dating (which equates to ROI and interest and profit). They only see what goes in the cash drawer.
Madcow is on salary at his shop, I'm sure. If he sat down and billed his customers like a lawyer does.................those project bikes bikes would quickly loose their appeal. Lets assume $10/hr, which is pretty cheap for a good wrench, which madcow is. At an addtitional 100 hours per project bike, thats and extra $1000 per bike. That can be an additionally 10%...easy. Thats an (conservative, because I'm sure Madcow's time is worth more than $10/hr) extra $1000 that Fairwheel is not getting in revenue, but is "buying" in good will, which does show up as an asset but I digress.
allons-y wrote:i was talking to one of the wrenches at my lbs the other day, and he rattled of 5 names that essentailly pay his paycheck.....
allons-y, I'm not picking on you at all, just useing your words to illustrate a point. Plus, dosen't it piss you off that your money is not as good as some lawyers or doctors? You work just as hard for your money as they do. Some where along the line someone said thier time is worth more tha yours, thus they get paid more. You work just as hard for your paycheck as they do..............the shop should treat you all the same because of that. Not doing so is just plain offensive.
This a perfect example as to why the bike industry is know for horrible service. If it every got back to me that one of my employees said that 5 people write his/her check I'd remind him/her that
I write their check. We make just as much profit on a $2000 mountain bikes with accessories as a $4000 set of wheels. Thats why I write the checks, not them. I'm sure everyone here has a great local shop and you are lucky, don't take those kids for granted. Buy them a 6er (no green bottles) every once in a while if they do a good job with your stuff. If they are the non drinking type/age.....a jug of Hammer Nutrition RecoverRite is about the same price and equally sppreciated.
At any rate ......this quote is telling, and showing. If wrenchs think that big sales pay the bills
and they act that way.......well............its a self fulfilling prophecy.
http://www.bicycleretailer.com/bicycleretailer/headlines/article_display.jsp?vnu_content_id=1003539566
Starnut
Edit: what the hell is this thread about anyway