S-Works SL 2018
Moderator: robbosmans
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I think Spec needs to shuffle around their marketing/product mix a bit if they are going to have so many bikes in the lineup. If you go for 6+ model lineup, you've gotta be bang on with where your customer is. It's really hard to market an "All arounder" message in that showroom. I think the Tarmac gets lost here... "When do I use this bike?" :
?? = no direct marketing message
Code: Select all
buyer sold on: Aero Comfort Crit/Stiffness Lightweight Allroad
Specialized Venge Roubaix Tarmac/Allez ? Crux/Diverge
Trek Mondone Domaine ?? Emonda Boone/Crockett/Domane
Cannondale ?? Synapse Supersix/CAAD Supersix/CAAD Slate/CAADx
BMC ?? RoadMachine/GF ?? TeamMachine Crossmach
Canyon Aeroad Endurance Ultimate Ultimate Inflate
Giant Propel Defy ?? ?? Revolt/TCX
?? = no direct marketing message
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gangbang wrote:Tarmac S-Works weights similar to BMC SLR 01, but only one of them goes to "lightweight" category? Very strange ranking though.
And where is TCR for Giant?
The Tarmac can't even break the kilo mark on frame weight, the SLR01 is ~200g lighter.
I'm pretty excited for a weigh weenie Tarmac frame if that's what's coming. I just hope they get their supply line stuff in order for the demand and not run out of stock. Always a problem with Specialized.
Lelandjt wrote:nemeseri wrote:I wish they care about short guys like me and introduced a frame with a reach anything shorter than 375.
(Specialized, can YOU hear me??)
Just curious, what's your ideal stem length?
100-110mm depending on the handlebars. Unfortunately I don't like short stems and I'd need a 90mm stem for the current tarmac.
gangbang wrote:Tarmac S-Works weights similar to BMC SLR 01, but only one of them goes to "lightweight" category? Very strange ranking though.
And where is TCR for Giant?
Didn't do it by specs, rather by marketing approach. What trend are you following with what bike? Why do you have 7 types or road bikes? If you're a customer thinking lightweight is the most important spec (and you're not getting clear weight information ) are you going to fall for the Tarmac's or Emonda's marketing message?
jfranci3 wrote:It's really hard to market an "All arounder" message in that showroom. I think the Tarmac gets lost here... "When do I use this bike?"
Does this conclusion have anything to do with real world sales figures though?
'Cos I'm pretty sure that the Tarmac is still a very successful bike in terms of units shifted
Tracerboy wrote:I really, really hope that Specialized make new Tarmac first real eTap frame without no neccesary cable ports
You mean this?
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Also look for a new diverge.
Well it looks I may have spotted the first 2018 Tarmac or maybe Pro-Spec Roubaix. The Quick Step-Floors riders were out on the Flanders course doing recon today. I noticed the 'low-mount' seatstay, low-mount seat clamp (e.g.- the current Roubaix), rim brakes, and level top tube on the bike Boonen was riding. It was very sneaky of Specialized to paint it similarly to his special edition team frame.
Here are a couple of shots I noticed, and a link to a video where you can see the entire profile of the frame.
https://www.facebook.com/quickstepteam/ ... S_TIMELINE
Here are a couple of shots I noticed, and a link to a video where you can see the entire profile of the frame.
https://www.facebook.com/quickstepteam/ ... S_TIMELINE
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